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Article: EARTH DAY

JOUR DE TERRE

EARTH DAY

What Being Eco-Responsible Means to Us

What Being Eco-Responsible Means to Us…

The other day, a client asked me a simple question:
“What does being eco-responsible mean to you?”

And I felt like answering here, from the heart.

Because at the core, it’s the foundation of everything we do. Our approach isn’t based on a strategy, but on a deep belief: it’s possible to create beauty while taking care of the world.

Creating Less, but Better

Being eco-responsible means choosing to create less, but to create better.
Designing pieces that stand the test of time—both in quality and in style. Garments you’ll still want to wear in 15 years. Not because they’re trendy, but because they reflect who you are, they journey with you, and they last.

Thoughtful Choices at Every Step

It also means choosing sustainable materials that respect the planet.
Using them down to the last thread, to avoid waste.
Shipping your orders in recycled, reusable, and recyclable packaging.
Minimizing our use of paper and cardboard—and when needed, opting for 100% recycled materials.

Made Locally, with Intention

We produce locally.
Yes, to reduce our carbon footprint—but also so we can see with our own eyes that the people involved in this adventure work in good conditions, with care and respect.

Inspiring Beyond Ourselves

Finally, being eco-responsible also means sharing our mission.
Planting seeds, inspiring other entrepreneurs, reaching more hearts.
Building a community of people who want to consume differently, together.

A Little Note for Earth Day 🌍

On this Tuesday, Earth Day, I simply wanted to share these words with you.
Because together—through our choices, our actions, our voices— we make the world a little softer, a little more beautiful, and a whole lot greener.

Thank you for being part of it 💚

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Quand le coton recyclé vient à la rescousse du coton biologique.

When recycled cotton comes to the rescue of organic cotton.

Why is recycled cotton an eco-responsible solution for our wardrobe? 95,000 tons of textiles are thrown away each year in Quebec. We all feel a little guilty and would like to make better cho...

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